Birding and other pleasures and aggravations, in Berkeley and beyond, by Ron Sullivan.
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Floating, flying corporate logos produced in multiples by a foam-generating machine. Nike swooshes, golden arches, yadda yadda, made of soapy foam that includes helium bubbles. The article compares it to a Play-Doh Fun Factory—minus, I’d surmise, the fun. Unless it’s Fun(tm).
You thought the floor-mat and stair-riser ads in BART stations was bad? Hah. Somebody tell Gar Smith.
I think writing that just gave me whiplash.
Posted by: Ron Sullivan
2 | By: kathy a on May 9, 2008 at 01:07 PM
oh, yuck. the only reason a play-doh factory is any fun at all is that you get some tools for the job. and if the product doesn’t turn out right, you can squish it up and make something else—same as every other way to use play-doh.
i just don’t see how floating soap can compete.
3 | By: VS on May 10, 2008 at 09:54 AM
Ok, this is the problem with reading before coffee: it takes a while to catch on. Shouldn’t the Phil Dick moment have been the electric sheep?
4 | By: Ron Sullivan on May 10, 2008 at 02:02 PM
It’s just the kind of grimly commercialized world Dick used to depict, is all.
5 | By: Sally Mack on May 11, 2008 at 12:06 PM
Good grief. Is there anything that can’t be commercialized?
6 | By: VS on May 11, 2008 at 01:28 PM
Well, no. I thought advertising was all-pervasive here—then I went to Delhi and saw what that was really like.
8 | By: VS on May 11, 2008 at 09:47 PM
Didn’t you ever watch westerns when you were a kid? They always brand cows!
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1 | By: VS on May 9, 2008 at 08:00 AM
All that soap has to wind up somewhere… It can’t be good for whatever it lands on, can it? Even biodegradable soap must taste nasty—isn’t that why quinoa developed its own?